All organizations have competitors in their industry. So, how does a prospective candidate choose the right fit?

Although there are the obvious areas which a candidate should compare, such as the compensation and benefits packages offered by employers, one should also compare the ways management relates with employees. Do they go out of their way to motivate their employees? Do the managers care about the career paths of their employees? Candidates should remember to acknowledge the importance of this topic during the hiring process, and employers should not fail to recognize the importance of employee motivation.

Even successful companies face competition for great employees. All organizations need to realize that there is always room to improve their current staffing strategies. One of the main problems companies seem to have is a lack of motivation within the workplace. It not only affects the company, but it also affects the employees in many ways.

For example, the lack of motivation may explain why some people stay with the same organization for years, why some people decide to join organizations, and why people go out of their way to complete tasks or help their colleagues without being asked to do so (Kinicki & Fugate, 2016, p. 146). An example of employers ignoring employee motivation can be seen in the workplace when an employee’s hard work is not recognized. If an employee has clearly gone above and beyond to complete a task successfully, show him how much their work is appreciated. Some employees may not voice their opinions as well as others do, so beware of ignoring introverts and recognizing only specific employees’ positive actions. Implementing the best strategy for motivation can be difficult because everyone “reacts differently to the same kind of change or action” (Halepota, 2015, p. 14).

If an employee is finding it difficult to find the best career path to follow, do not ignore hidden skills and job experiences that may open new doors for them. In a case like this, management may want to consider job rotation. It is considered to be an excellent tool that increases not only employee motivation, but it also increases commitment and job involvement (Mahalakshmi & Uthayasuriyan, 2015, p. 13). By diversifying an employee’s daily tasks, boredom and fatigue will decrease, and employees will feel as if they are developing their skills. Job rotation will also help develop the workforce to meet the “current and future requirements of the dynamic corporate environment” (Mahalakshmi & Uthayasuriyan, 2015, p. 13).

Promotion and raises are clearly not the only ways to recognize and motivate employees, although they are the best ways to show your appreciation of having them be a part of the organization. Recognize success and find ways to do it effectively. The lack of motivation can cause a company to lose valuable employees if nothing is done to solve this issue. Although it may seem as if each company has its own strategy to increase motivation, consider going through them over again.

Do not be the organization that has employees performing the same job function for many years and eventually start to feel less committed to the job. Attempt to solve the issue before it is too late. Rebuild trust between management and employees. Consider implementing job rotation to increase commitment, job involvement, and employee motivation (Mahalakshmi & Uthayasuriyan, 2015, p. 14). Motivation is important and needs to be increased within a company to avoid possible issues in the future and the loss of valuable candidates and employees to competitors.

Halepota, H. A. (2015). Motivational theories and their application in construction. Cost Engineering, 47(3), 14-18. Retrieved from
Kinicki, A., & Fugate, M. (2016). Organizational behavior: A practical, problem-solving approach plus Connect. McGraw-Hill, ISBN: 9781260082203.
Mahalakshmi, R. R., & Uthayasuriyan, K. (2015). Impact of job rotation on employee commitment and job involvement in banking sector of sivaganga district. CLEAR International Journal of Research in Commerce & Management, 6(8), 12-15. Retrieved from

All client relationships are based on trust.

In order to establish trust and be effective as a sales marketing person, you need to connect with people. Here are 3 helpful hints that I believe will help you connect with prospective clients and make you successful.

1. Be respectful while presenting your methodologies.

That includes listening to your clients’ needs and being considerate of their time. Staffing for resources although important is not always high on their daily agenda. It is critical that you guide them through the hiring process and present them with ideas as to how you can save them time while lining up the best candidates at reasonable rates.
It is most important that your recruiters have performed their due diligence while screening potential candidates in order to drill down to the best 2 or 3 individuals. They need to qualify that the candidates have the right skill sets and are available immediately. As much as the account manager gets the process rolling, the recruiters are really the key players.
One effective suggestion the account manager can make is to propose to the client that they set up a block of time (maybe 2-3 hours) one morning or afternoon in order to meet the 2 or 3 final candidates. Clients do not have time to sort through 20-30 resumes and interview 10 people.

In this “mini job fair” scenario, the client has the advantage of comparing the individuals’ skills and personalities against one another and should be able to select the resource that fits their needs best.

2. Be polite, Be friendly.

As the account manager, you will be coordinating schedules for phone conversations and meetings. Remember, people’s situations change. We all have busy lives. As the middle man, it is important that you don’t become frustrated. You must remain patient and be flexible when working with both the client and candidate in order to bring the process to a “point of decision”

3. Lastly and most important. Be Yourself.

Stay away from canned rhetoric. If your style is conservative and straightforward and that’s who you are, then present yourself and your company in that manner.

If your style is a “little crazy” and that is what works for you when communicating with people, then don’t change!

People will either work with you for who you are once they get to know you or not. Either way, it’s ok. Any style can be effective as long as you “keep it real” and are honest with everybody.

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